Marketing and sales might not be in your background, but you better be prepared to learn a thing or two when it comes to selling your house. Like any product, a house requires strategic positioning in the marketplace. And while there are plenty of things you and your real estate team can do to ensure your house sells for top dollar, one of the more cost-effective tricks you have in your bag is the ability to stage your home.
8 Home Staging Tips and Tricks
According to a report from the National Association of Realtors (NAR), home staging is almost always worth the time, effort, and money. Among realtors surveyed, 49 percent report “most” buyers are affected by home staging, while 47 percent say “some” buyers are positively affected. Roughly 32 of buyer’s agents believe staging a home increases the dollar value buyers are willing to offer by 1 to 5 percent. Nineteen percent say there’s no dollar value impact, while 16 percent believe it increases the sale price by as much as 6 to 10 percent.
Considering that the NAR report shows the median dollar value to stage a home is $675, it’s easy to see the value in www. Even if it only raises an offer by 1 percent, that’s $2,000 on a $200,000 home.
Unsure of where to start or what to do? Here are a few helpful suggestions to help you maximize your investment:
- It’s Not About You
The very first thing you need to understand is that it’s not about you. Your personal tastes and preferences shouldn’t dictate or influence the staging process. A professional home staging company knows which styles are popular and can make market-driven decisions that capitalize on current trends. You might think the furniture and styles are ugly, but remember that they do this for a living. The sooner you understand this, the more efficiently the process will flow.
- Address the Landscaping
Before ever crossing the threshold and entering your house, a buyer is going to see the yard. And considering that first impressions are pretty hard to override, you’ll want to make sure you pay attention to this aspect of your property.
A home stager probably won’t touch your landscaping, but that doesn’t mean you should just let it be. Hire a landscaping crew to come in and mow the lawn, trim the shrubs, rake up debris, pressure wash outdoor surfaces, and plant some pops of color. This will cost you some money, but the ROI is sure to make it worth every penny.
- Get the Entryway Right
With the landscaping squared away, the next step is to address the entryway. This includes both the front porch and the hallway or front room that people first enter. These are common areas for buyers to congregate and speak with their agent on the way in or out. You want it to be immaculate.
- Clear Out the Clutter
“The biggest reason people give for moving house is lack of space in their current house. They feel they have outgrown the space,” one home stager says. “They are therefore looking for a home that gives them that space, and more to grow into.”
If someone enters your home and it’s cluttered, you’ve done yourself a major disservice. It’s not just that your junk is tacky – it’s that prospective buyers can no longer see themselves fitting in the house. By staging the home, you force yourself to clear out clutter and emphasize the elements of the listing that really matter.
- Use Mirrors in Strategic Spots
Few things turn buyers off more than dark, dingy rooms that are small and dysfunctional. While you might not be able to do much about the actual size of a room, you can make these spaces feel more warm and spacious by strategically implementing mirrors in the perfect spots.
Mirrors reflect light and create an added sense of depth that didn’t previously exist. They can also be decorative statements and often become the focal point of the room. For best results, place a mirror directly across from a window. This permits it to pull in more natural light.
- Lighten Up
In addition to utilizing mirrors, artificial light should be used to brighten up every nook and cranny of the home that isn’t touched by natural light. From bathrooms and bedrooms to main living areas and hallways, make sure your home stager is bringing in enough light to accentuate every inch of the home’s square footage.
- Replace Personal Pictures
The longer you live in your home, the more personal items you accumulate. In many households, framed family pictures are common. And while you may think these create a nice personal touch, prospective buyers don’t want to see your pictures. They’re trying to picture themselves living in the house, which becomes difficult when your family’s presence is so strong.
Your home stager will most likely ask to remove your pictures and replace them with more generic artwork. Don’t push back on this one – they know exactly what they’re doing.
- Focus on the Money Rooms
Sometimes it’s too expensive to stage every room in the home. Thankfully, professional staging doesn’t have to be an all or nothing proposition. Most stagers sell different packages and will stage a handful of rooms at a discounted price. In order to get the most bang for your buck, focus on the money rooms: the entryway, kitchen, master bedroom, and master bathroom.
Let Green Residential Help
When it comes to buying and selling homes in and around Houston, few companies have more experience than Green Residential. Our family owned and operated residential real estate business has been in operation for more than two decades and, over this time, has earned a reputation as being one of the most honest and reliable companies in the community.
Whether you’re looking to sell quickly sell your home, or are interested in finding a good investment property in a specific neighborhood, we can help. Just contact us today and we’ll be happy to get the ball rolling.